branding

An Aveda trained hairstylist and L'Oréal colour artist helping clients to achieve their hair dreams across the Greater Toronto Area.

Designed on Adobe Creative Cloud.

Hair by Nif copy 2.jpg

Year: 2018

Designed for: Jennifer, HAIRBYNIF

STEP 1

define

A confident, dedicated hairstylist, Jennifer ambitiously looks to help her clients achieve their hair goals. 

Jennifer wanted business cards to distribute that would also help clients better understand her brand "HAIRBYNIF". 

AUDIENCE

Jennifer works in an upscale salon in Toronto, primarily servicing females with balayage, highlights, and fun colours.

COLOUR PALETTE

Working with high-end clients, the colour palette was kept to black and white to maintain a sleek, confident, and clean look. 

ADJECTIVES

Bold, Modern, Luxurious, Precise, Clean

STEP 2

sketch

& mockup

As Jennifer wasn't the owner of a salon herself, her primary goal was to have a business card to develop good relationships and stay connected with her clientele. 

Considering the important elements and placement of information, I started sketching and mocking up a series of business card designs.

STEP 3

design

While sketching concepts for the business card, I ended up designing a wordmark. Although not a logo in an official capacity, it acts as a strong element that supports Jennifer's personal brand and acts as a recognizable brand mark. 

STEP 4

expand

As Jennifer builds out her clientele and services her clients in the near future, she will be set with a strong business card, with a brand mark that can be further developed as a brand logo.