Designed for: Jennifer, HAIRBYNIF
A passionate, creative hairstylist, Jennifer guides her clients to achieve their hair dreams from start to finish.
Jennifer wanted to continue developing her brand with an online presence, a shop to sell her own products, and an online booking system.
Jennifer is a travelling hairstylist, specialized in balayage, highlights, and fun colours.
Working with high-end feminine clients, the colour palette was evolved towards a bold & blush palette, for a friendly, confident, and clean look.
Feminine, Confident, Friendly, Precise, Clean
Building off of the Jennifer's existing business cards, the initial website mockup kept the clean neutral, greyscale palette.
After some revisions, more colour was incorporated into the website design to reflect the fun, friendly and feminine personality that Jennifer and her brand embodied to attract the right kind of clientele.
As Jennifer continues to grow her clientele and product offerings, she'll have a fully functional website to support her business' growth.