After a year of working as a private practice therapist, Harry was looking for a refresh to better reflect his older target audience. His goal was to showcase a similar trustworthy and welcoming feel, but with a more matured visual approach.
Working in the Greater Toronto Area, Harry supports the mental health of young to middle-aged adults with a specialized focus on the Asian community.
It was important to maintain a calm, approachable colour palette, but refine it for his newly defined older, and more matured audience. The cooler toned palette was kept, but it was darkened to create a greater sense of trust and authority.
Trustworthy, Approachable, Calming
After creating a persona of Harry's potential clients, I revisited the user's goals to optimize the user experience design for clients navigating his website.
Following this analysis, it was also important to review the existing information on his website to create a new information hierarchy based on the customer's journey and design a new and refined website prototype.
After some adjustments to the mock-up, I built the website on Wix to create the final version of the website.
Christie is a combination of creativity, pragmatism and professionalism...
In my experience working with her, she has the ability to understand my vision for the website, my personal branding, and develop high quality work that went beyond my expectations.