infographic

Mockup of a large infographic intended for use as a recruitment tool for post secondary institutions. Designed to communicate the value and versatility of a liberal arts degree to high school students.

Designed in Canva. 

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Year: 2020 

Designed for: Sherpa Marketing

STEP 1

define

This poster was designed as a supporting artifact in a social campaign called, #ThisisArts, intended to change the perception of a liberal arts degree.

AUDIENCE

Not only was this campaign directed to prospective high school students, but their parents or guardians as well. Thus, it was important to maintain a professional tone. 

COLOUR PALETTE

This colour palette is based on that of Sherpa Marketing, the company that had requested this project. 

STEP 2

sketch

& mockup

There is an abundance of information that this poster needed to encapsulate, so a preliminary sketch was required to conceptualize how each piece of information would be visualized prior to the final design process.

Through this sketch process, I had decided a 7-column grid layout would be best for visualizing this set of information.

STEP 3

design

To expand my design repertoire, I decided to create this infographic on Canva. 

Primarily following the principles of my sketch, I made spatial and alignment adjustments to aid with legibility. The strategic use of bright blue captures the the reader's attention and draws their eyes to important elements of the infographic.​​​​​​​

Although this was designed as a poster for distribution, this design can also be used as an image for a sponsored Instagram post.