branding

A professional, progressive, and practical website design built for a business consultant advising clients in Canada and the United States.

Custom built on Wix.

MayLuiDesktop-2.png

Year: 2020

Designed for: May Lui, May Lui Consulting

STEP 1

define

An experienced, professional consultant with clients across North America was looking for a website to showcase her expertise and available services. 

May Lui wanted to create a digestible website for businesses to discover her services and position herself as an expert in the field.

AUDIENCE

May Lui ​provides consulting services for growing and developed businesses to improve their internal training practices. 

COLOUR PALETTE

Working with small and large businesses, the design needed to be credible and memorable, with a modern approach for an authoritative, but progressive feel. 

ADJECTIVES

Professional, Progressive, Diversity, Reliable

STEP 2

sketch

& mockup

After a few revisions, May Lui landed on a logo that embodied the sense of trust, progress, and reliability that she was seeking in the brand refresh. 

With the logo and brand guidelines completed, the website prototype followed and the website design was finalized soon after. 

STEP 3

design

With May's audience, it was important that the information that was most important for her clientele was easy to find and the user experience was seamless. 

Following the launch of the new brand and website, May has seen a significant increase in clients and business growth.