STEP 1
define
To truly create a thoughtful and coherent design, it was important to understand the University of Waterloo's Faculty of Art's brand and learn about their mascot.
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Unconventional to some other academic programs, the Faculty of Arts positions themselves as a fun, creative program. These qualities needed to be reflected in the design.
STEP 2
sketch
& mockup
As this design was created for enamel pins, t-shirts, and as a poster, the sketches needed to be conscious to these demands.
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Each Porcellino was sketched with the physical enamel pin restrictions and limitations in mind, while adding a fun background that would look amazing when printed on the charcoal grey t-shirts.
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In these sketches, each Porcellino maintains a consistent element (his face and body), with the added fun elements in his attire and background.
STEP 3
design
These are the final Porcellino designs created as vectors in Adobe Illustrator.
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The predominance of yellow/black, and orange was decided as they represent the University of Waterloo's and Faculty of Arts' brand colours, respectively.
STEP 4
expand
Now, this design can be used for lapel pins, t-shirts, posters, stickers, or even a future marketing campaign!
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With the vector files in their hands, the University of Waterloo's Faculty of Arts have limitless possibilities of use for these designs.